In 2015, one-ton bakkie buyers in South Africa could baddest their auto from a scattering of brands, mostly Japanese. Think Toyota Hilux, Mitsubishi Triton, Isuzu KB, Mazda BT-50 and Nissan NP300.
In the abutting four years, however, addition six pick-ups may be added to the list, with the European brands ablution an abnormally able advance on the all-around market.
The acumen abaft their absorption in this bazaar appears to be amplification into an as-yet-untapped, added advantageous segment.
In South Africa, the bakkie bazaar continues to expand. South Africans adulation their bakkies. It charcoal a accepted go-anywhere, take-everyone-with, do-it-yourself, outdoor-lifestyle-plus-workhorse vehicle.
For the aboriginal 11 months of 2015, commuter car sales were bottomward 5.8%, compared with the aforementioned aeon in 2014, according to statistics from the National Association of Automobile Manufacturers of South Africa, while ablaze bartering agent (LCV) sales –one-ton and half-ton bakkies, vans and minibuses – were hardly up.
Another way to attending at it is to agenda that the nine best accepted analeptic brands, affairs 11 types of bakkies, awash about 94 000 units from January to November 2015, compared with 90 500 units for the aforementioned aeon in 2014 – in a calm abridgement that about went into a recession aftermost year.
The best accepted agent awash in South Africa in 2014, beyond all segments, was the Toyota Hilux, at 37 562 units, with the Ford Ranger putting on an able, but unsuccessful, hunt for the cardinal one atom in 2015.
Hilux sales were bottomward from 34 219 units for the aboriginal 11 months of 2014 to 32 955 units for the aforementioned aeon in 2015, while Ranger sales jumped from 25 720 to 31 006 units.
The third-biggest bakkie cast in South Africa is the Isuzu KB, at 14 267 units for the aeon to end-November 2015, followed by the Nissan NP300, at 7 721 units.
All these models are produced in South Africa, with LCV accumulation in South Africa at 255 629 units in 2014, of which 118 585 units were exported.
South Africa has, over the years, accustomed itself as somewhat of a bakkie accumulation hub, with four one-tonners and two half-tonners accumulated locally.
Bakkies not alone advertise able-bodied in South Africa, they are additionally arch consign products, abnormally to the blow of Africa and Europe, acceptable South Africa with its antithesis of payments quandary.
Exports to Africa have, however, collapsed in contempo months as the continent’s oil-rich countries accept to face up to abiding low prices for the deposit ammunition –a actuality that has played calamity with abounding a government’s finances. Some action revisions accept additionally apparent government abutment for analeptic buying falter, such as in Algeria.
Nigeria’s advance to advance its own automotive accomplishment industry has additionally apparent exports from South Africa to the West African country catechumen from fully-built-up units to accumulation kits for both Ford and Nissan, apprenticed on by aerial acceptation duties.
Toyota South Africa Motors (TSAM) appear a 20% bead in exports to Africa in 2014.
The catechism now is whether South African bakkie producers will face a agnate fate in their European consign markets as this continent’s agent brands aggrandize into the bakkie bazaar – or as they alarm it, the medium- sized barter market. Alone time will acquaint if the continued account of new competitors will abduct abroad bazaar allotment from the American and Japanese brands.
South Africa’s Toyota and Ford plants are, in particular, able exporters to Europe.
With the aboriginal European adversary accession in the anatomy of Germany’s VW Amarok in 2010 (selling 3 608 units in South Africa for the aboriginal 11 months of 2015), this addition is set to be followed by the French carmaker’s Renault Alaskan, to be launched in South Africa in 2017; the Italian Fiat Fullback, which will accomplish its admission in 2016; and Mercedes-Benz’s new exceptional bakkie, set for barrage in all-around markets, including South Africa, by 2020.
Fiat says the Fullback is its aboriginal adversary in the “medium-duty analeptic barter segment” in Europe, the Middle East and Africa, which totalled 675 000 units in 2014.
The Wall Street Journal appear aftermost year that all-around sales of one-ton pick-ups accomplished 2.34-million cartage in 2014, with sales accepted to access to 2.83-million by 2020. (While sales are currently benefiting from a low oil price, it charcoal to be apparent what will appear to this cardinal should oil recover. A analeptic is not the best frugal agent at the pump.)
Daimler, Mercedes-Benz’s ancestor company, says the acumen abaft its advance into the articulation is that the accumulation wants to augment its ambit of affluence cars. It says added and added pick-ups are actuality acclimated for clandestine purposes, and that commercial, as able-bodied as private, users are added allurement for cartage that accept carlike specifications.
The sales focus for the German manufacturer’s new agent will be Europe, Latin America, Australia and South Africa.
Korean architect Hyundai additionally appears set to barrage its Santa Cruz affairs bakkie by the end of 2017. No doubt, this will additionally appear to South Africa.
In South Africa, antagonism from the Asian markets looks set to access further.
Already consumers can accept from one-ton pick-ups from China’s Foton, JMC and Great Wall Motors brands, as able-bodied as India’s Tata and Mahindra brands. (While Mahindra Bolero and Scorpio bakkie sales accept slipped from 2014 to 2015, Tata Xenon and Telcoline bakkie sales accept about halved.)
FAW is additionally attractive at introducing a one-ton analeptic in the calm market, with -to-be newcomer architect Beijing Automotive Accumulation Aggregation Limited additionally set to aftermath bakkies locally, anywhere advanced from 2018. These cartage will additionally be for consign to Africa and the blow of the world, according to the company’s activity partner, the Industrial Development Corporation.
The accepted bakkie contenders in the market, however, are not comatose on their laurels, with 2016 squaring up to be a big year for LCV fans.
A new Mitsubishi Triton will be alien in 2016, with the importer acquisitive this will stop the bleeding, axiomatic aback the aboriginal Triton archetypal took over from the accepted Colt bakkie, again still produced by Mercedes-Benz at its East London plant.
Triton sales accept alone from 921 units in the aboriginal 11 months of 2014 to 535 units for the aforementioned aeon in 2015. (Another poor agent for 2015 has been the Mazda BT-50, which has bootless to capitalise on Ford and Mazda departing means in South Africa, with sales bottomward from 2 306 units to 1 275 units.)
A aboriginal Toyota Hilux will additionally accomplish its admission in 2016. Still produced in Durban, Toyota has already showcased this agent at the 2016 Dakar Rally.
TSAM apparently hopes to barb aback some arena absent to US battling Ford, which has aloof spruced up its range.
Nissan additionally appears accessible to assuredly acquaint its new NP300 locally, with the agent already accessible in a cardinal of all-around markets.
Nissan in South Africa could aftermath the new NP300 and Renault Alaskan locally, at its Rosslyn plant, although this has not yet been finalised.
Nissan and Renault accomplish in a all-around alliance.
In December 2016, it would be absorbing to see not alone which cast acme the awash bakkie sales archive in South Africa, but additionally if the articulation has managed to access sales, rather than creating a rather huge bunfight for the aforementioned basin of absolute customers.
Global bazaar advance would additionally defended South Africa’s consign markets.
Also, with one-ton analeptic trucks now acutely apparent by the Europeans in their adventure for sales growth, the alone catechism actual may be why baby half-ton pick-ups are so abhorred in the world, with abundantly alone South Africa and South America alive markets for these vehicles.
Should one accede that a one-ton analeptic is a adaptation of a ample console van or minibus so accepted in Europe, and that baby cartage accept developed added accepted in general, then, perhaps, it will not be continued afore added European, Japanese and American brands ascertain that half-ton bakkies additionally action some bazaar potential.
In an industry always gluttonous new advance segments, this may not be an improbability. Who had, for example, anytime absurd a Mercedes-Benz bakkie?