Chevy Silverado sales decreased in the United States and in Mexico during the aboriginal division of 2019. Though we shed ablaze on this bulk weeks ago, it’s account revisiting it now with acknowledgment heads, now that the dust has settled.
Note that the figures shown below accommodate sales of both, the approachable K2 Silverado and the all-new 2019 T1 Silverado. The closing went on sale in the second half of August 2018 (in the boilerplate of the third quarter), while still not accepting completed its barrage action during the aboriginal quarter.
First division 2019 Chevy Silverado sales pushed the barter to the third acknowledged atom in its aggressive set. That’s because the Silverado sales underperformed the segment: as the full-size auto barter articulation apprenticed an boilerplate of 2 percent during the quarter, Chevy Silverado sales fell about 16 percent.
The after-effects abode the Silverado abaft the Ford F-Series (see Ford F-series sales) in aboriginal abode by a advanced allowance of over 100,000 units, as able-bodied as the Ram Auto (see Ram Pickup sales) in additional place. Meanwhile, the Silverado finished ahead of other segment contenders, including its own accumulated accessory – the GMC Sierra (see GMC Sierra sales), as able-bodied as the Toyota Tundra and Nissan Titan.
The Silverado accounted for 22 percent articulation allotment during the quarter, compared to 41 percent of the F-Series, and a hardly college 23 percent by the Ram Pickup. The Silverado’s accumulated cousin, the GMC Sierra, accounted for 8 percent of all-embracing sales, the Toyota Tundra had 5 percent, and the Nissan Titan had two percent.
As mentioned above, the full-size pickup barter segment contracted an boilerplate of 2 percent to 524, 729 units in Q1 2019.
We are providing Honda Ridgeline sales beneath for advisory purposes, since the model straddles the midsize and full-size auto barter segments.
So, admitting all the babble and activity surrounding supposedly afflictive Chevy Silverado sales, things are not that bad. Here’s what’s absolutely activity on.
First is the affair of availability: the all-new Silverado 1500 was boilerplate abutting to actuality fully-available during the aboriginal quarter. Specifically, availability of all-new Regular Cab and Double Cab Silverados was extremely bound during the division due to barrage timing. Abounding assembly of all cab styles started in March. That agency that these vehicles only started trickling into dealers during the final anniversary of the first quarter, and in abounding force during the additional quarter. By comparison, the Ram Auto is alive at abounding availability, as it launched above-mentioned to the all-new Silverado.
For its part, GM says that the 2019 Chevrolet Silverado 1500 is additionally off to a actual able alpha during its first-quarter sales call. “Our assembly barrage was actual bland and aggregation cab sales are brisk, abnormally those with exceptional trims,” said Kurt McNeil, U.S. carnality president, Sales Operations. “We attending advanced to convalescent availability of our wide-range of cabs, trim alternation and powertrains.”
Second is the affair of incentives, and this is a big one: during anniversary of the aboriginal three months of 2019, Chevrolet has discounted only one Silverado trim level equipped with a accurate package. Count it: one model, with one package. No added Silverado models were discounted. By comparison, Ram has placed significant amounts of money on the hoods of its new pickup, discounting about every model of its new half-ton pickup.
What’s more, Ram has additionally been alms up to $18,000 off Ram Classic trucks (the last-generation Ram models) in some markets, admitting Chevy’s abatement on the approachable Silverado K2 never exceeded $10,000 during the aforementioned time frame.
Third, let’s allocution about ambiguous sales tactics: Ram ancestor firm, FCA, has been partaking in strange sales tactics for the accomplished few months. The automaker placed 553 units of the Ram 1500 Classic into address busline fleets, which are available as loaners. Doing so counts those 553 units as new retail sales. The pickups will assignment a few thousand afar and will again be offloaded as acclimated cars.
So, the Ford F-Series remained in its abode as the articulation best-seller during Q1 2019, with no cheat or buffoonery. The Silverado saw sales volumes abatement as a aftereffect of barrage timing, and the Ram – not adverse any availability issues aback it launched beforehand than the Silverado – discounted its way to additional place. In added words, the alone acumen Ram confused into additional place, aloft the Silverado (by 5,713 units) is that Silverado accumulation was acutely low during Q1. And aback there weren’t abundant Silverado units accessible for acquirement at the retail level, Chevy didn’t abatement its truck. The fanboys will cry abhorrent that these are excuses, but any businessperson with a few alive academician beef would easily comprehend the book at face value.
Going forward, we accept that we will activate to see Silverado sales acknowledgment to their accustomed levels as availability grows, the mix normalizes and the barrage action concludes – acceptance availability (supply) to band up with demand. At that point, we accept Chevy Silverado sales aggregate will grow, abiding the truck to additional abode in the sales archive and closing some of the gap with the F-Series, while abrogation Ram to aces up the debris – selling at lower volumes, and accepting to action huge discounts to achieve those lower volumes. After all, all those new barter it has admiring will be assured huge discounts every time they go aback to buy another.
So, our apprehension is that second-quarter Silverado sales will be hardly better than during the aboriginal quarter; in fact, Q2 2019 Silverado sales will likely close the sales gap with the Ram (though the Ram could still column college sales aggregate for Q2). But in the third quarter, we apprehend the Silverado to handily outsell the Ram, despite the latter’s boundless discounts.
About The Numbers
About Chevrolet Silverado
2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show
The Chevrolet Silverado is a agenda of full-size auto trucks sold primarily in North America, but additionally in the Boilerplate East and in certain markets in South America. Slotting aloft the mid-size Chevrolet Colorado (known as the S10 in some markets), the Silverado is Chevrolet’s better auto barter and currently consists of the 1500 ablaze assignment model, two Heavy Assignment models – the 2500HD and 3500HD, as able-bodied as Conventional Class 4, Class 5 and Class 6 Medium Duty models – the Silverado 4500HD and Silverado 5500HD and Silverado 6500HD.
The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with added full-size auto trucks and SUVs from GM. Admitting the line sold relatively well, it became beneath aggressive in the exchange with time back compared to its primary Ford F-Series rival, due to defective cutting-edge appearance such as turbocharged engines, a asperous off-road alternative such as the Ford F-150 Raptor, a agent agent advantage in the ablaze assignment (1500) model, and additionally various modern appearance and equipment.
2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show
Luckily, an all-new Silverado arrived for the 2019 archetypal year that addresses many of the issues of its antecedent model. Barter began demography commitment of the all-new barter in the additional bisected of August 2018.
Chevrolet says that the all-new 2019 Silverado is the aftereffect of over 7,000 chump interviews – the best accelerated analysis in its history. The new model uses higher brand admixture animate in the bed floor as able-bodied as various mixed materials that result in a reduction in weight and bigger performance, with weight falling about 450 pounds. The barter also offers an broadcast bulk of models for a absolute of eight, including the new 2019 Silverado Trailboss.
Riding on GM’s new T1 platform shared with added approaching GM full-size trucks and SUVs, the 2019 Silverado offers added technology, accessibility features, and engine/transmission combinations. While capacity of five powertrain combos accept already been revealed, GM has not yet aggregate capacity of the new inline-six 3.0L Duramax Agent engine, alone advertence that it will be “best-performing” and that it will be akin to GM’s new 10-speed transmission.
Notably, the outgoing, Chevy will abide accomplishment and affairs the outgoing, K2 bearing Silverado alongside the all-new archetypal for a bound bulk of time in bound configurations.
Having overhauled the Silverado 1500, Chevy will abutting check the Silverado Heavy Duty. The brand released a brain-teaser image of the upcoming all-new 2020 Silverado HD in April 2018 and appear the agent in November 2018. The barter will barrage in the 2019 agenda year as a 2020 model.
The 2020 Silverado HD will be comprised of the Silverado 2500HD and Silverado 3500HD that ride on a more robust and capable version of the new T1 belvedere back compared to the 2019 Silverado 1500, while sharing abounding high-tech features and architecture elements with its ablaze assignment brother.
Completing the overhauled Silverado family is the 2019 Silverado Medium Assignment series, comprised of the Silverado 4500HD, 5500HD, and 6500HD.
2019 Chevrolet Silverado Medium Assignment (5500HD)
The Chevrolet Silverado is built at the following GM plants:
Chevrolet Silverado Photos
— Francisco Cruz
Frankie’s a carcaine aficionado who accordingly owns 3 Chevys and 3 Saabs with his fiance, including a 9-3 Turbo X and Camaro ZL1 1LE.