China-owned, British-branded marque outsold Skoda, Jeep, Peugeot and Mini in January.
MG may accept a anointed name, but it hasn’t absolutely been accordant to Australians for a actual continued time, back it was a purveyor of iconic British drop-tops.
That appears to be changing, however, with the aggregation authoritative some austere appropriate acknowledgment in ample allotment to the ZS baby crossover SUV.
Take January 2019, a ages in which it awash 503 cars, up 10-fold over the aforementioned ages in 2018. For context, that agency it outsold added accustomed marques like Land Rover (458), Volvo (431), Skoda (408), Jeep (375), Mini (328) and Peugeot/Citroen (185 combined).
This was no outlier, really. In 2018 MG awash an absorbing 3007 cartage for the year, up 400 per cent. It exhausted Peugeot (2838) and Fiat (2412), and came appealing abutting to animadversion off adolescent formerly-British-brand Mini (3590).
Pictured: MG ZS
By far its arch archetypal is its best modern. The ZS crossover that rivals the Mazda CX-3 managed 1692 sales in 2018, giving it 1.4 per cent ‘Small SUV’ bazaar share. It outsold the Ford EcoSport, Jeep Compass , Nissan Juke, Renault Captur and Suzuki S-Cross.
Its January 2019 numbers were 202 units, equating to an alike college 2.2 per cent bazaar share.
The MG3 ablaze car is additionally on a cycle afterwards a contempo archetypal upgrade. It managed a bashful 564 units in 2018, but accomplished 235 sales in January this year, giving it a greater bazaar allotment (4 per cent) than the Suzuki Baleno, Renault Clio and Skoda Fabia combined.
Its added models aren’t accomplishing as well. The ageing GS mid-sized SUV managed 333 sales in 2018 (and 42 in January 2019), for instance. However, there’s a cast new adaptation accession backward this year to battling the Mazda CX-5, and on cardboard it looks the goods.
The anachronous MG6 Plus mid-sized car did 418 units aftermost year and 24 aftermost month. There’s a new bearing adaptation blame about in China, but it’s cryptic whether a right-hand drive adaptation will appear. Given anemic sales beyond the mid-size car segment, it seems a low priority.
Beyond this, an electric sports car that curtains into the brand’s roots is on the agenda.
Moving accomplished sales, the company’s Australian arm – which clashing sister aggregation LDV (they allotment the aforementioned owner, the SAIC conglomerate) is a abounding accessory operation – is adage all the appropriate things.
“Two years ago bodies were adage ‘are you activity to be one the Chinese brands that don’t accomplish absolutely to the market?’” administrator of business Danny Lenartic told us recently.
Pictured: Current MG GS
“MG is actuality to stay, SAIC is committed to that. We accept an advancing advance strategy, we appetite to become a domiciliary cast again, and we absolutely haven’t abandoned our roots…
“SAIC advisedly chose Australia to be its analysis bazaar for a branch endemic sales administration business, so we are the aboriginal in the world, and accordingly all eyes are absolutely on us.
“We are absolutely the analysis market. [We are] acutely aggressive and actual mature, so let’s analysis and evolve, and be the focus of aberration out to North America and others.”
Let’s additionally not balloon that SAIC has opened a new architecture flat in London, dubbed ‘SAIC Architecture Advanced London’.
Pictured: New MG GS
There are currently four Chinese car companies that advertise their articles in Australia and accord their sales abstracts to the VFACTS database overseen by the industry aiguille body, the FCAI. These are LDV (233 sales in January), MG (503), Haval (37) and Great Wall (71).
There’s a way to go, of course. There were 27,963 Japanese imports awash in the aforementioned month, 21,136 from Thailand, 11,491 from Korea and 5880 from Germany.