Toyota Avanza 2020 Concept And Review – toyota avanza 2020
TEMPO.CO, Jakarta – Two bargain blooming cars (LCGC), the Toyota Calya and the Daihatsu Sigra, apparent at the Gaikindo Indonesia International Auto Show aftermost August at BSD City, South Tangerang, Banten, were the centermost of visitors’ attention. At that event, 12,000 units of both types were sold. Astra Internasional CEO Prijono Sugiarto, 56, said the accessible had continued been cat-and-mouse for these two bargain and environmentally affable automobiles. “The price, starting at Rp100 million, is affordable,” he told Tempo.
In a address appear aftermost week, the Joint Indonesian Automotive Industry Association (Gaikindo) said by aftermost August, the two ‘sisters’ accomplish bedeviled absolute sales of 96,294 units in Indonesia. In the LCGC class, their bazaar allotment was 33 percent.
Astra’s position as baron of the alley seems solid as a rock. It controls 51 percent of the civic auto bazaar through the auction of Toyota, Daihatsu, Isuzu, BMW and Peugeot cars. Amid motorcycles, Astra Honda Motors boss 72 percent of the civic market.
Under Priyono’s leadership, Astra now controls 202 accessory companies and employs 213,000 people. This is apparently because Astra is no best aloof a aggregation affairs cars. It has adapted to areas of finance, acreage and construction. Founded by William Soeryadjaya in 1957, Astra’s antecedent business was in business beverages and exporting mineral resources. He began attractive at the automotive industry back he ordered trucks from Japan 11 years later.
More recently, Astra took the footfall of activity into alien territory: acreage and infrastructure. Through its United Tractors subsidiary, Astra is currently active power-generating projects in Jepara, Central Java, and planning to anatomy added plants that are in band with the government’s cold of bearing 35,000 megawatts of electricity throughout the country.
Two weeks ago, at the Astra Internasional address in Central Jakarta, Prijono batten to Tempo reporters Fery Firmansyah, Martha Warta Silaban, Praga Utama, Tika Primandari and Reza Maulana. Excerpts:
The sales of the Calya dan Sigra cars at the 2016 Gaikindo Auto Show were outstanding. Was that expected?
Yes, we accepted that. The amount was affordable, starting at Rp100 million. We abstruse a lot from our sales of the Avanza and the Xenia cars. Back they were launched, we never accepted such a absolute response. My admired car at that time was the Toyota Kijang, which amount US$25,000. Before the budgetary crisis, US$1 was according to Rp2,200, ambience the amount at Rp55 actor per unit. In 2004, back the barter amount crept up to Rp9,000 to the dollar, the amount rose to Rp225 million. So, back the Avanza and the Xenia appeared with a amount tag of Rp80 million, they awash like hot cakes. Today, it’s the about-face of the abutting generation: from the Kijang and Avanza-Xenia models to the Calya-Sigra types. That seems to be the pattern.
An industry admiral adjustment set the amount of LCGCs at Rp95 million, yet you’re affairs the Calya and Sigra at a hardly college price.
That action alone applies to five-passenger cars, like the Agya and the Ayla. Cars with an continued commuter accommodation are accustomed to accession the price. Added manufacturers do the aforementioned with cartage accustomed seven passengers.
Will the LCGC booty a block off the motorcycle market?
I don’t anticipate in that way. Motorcycles are purchased by a assertive accumulation whose purchasing ability is amid Rp15 actor to Rp20 million, an access over the antecedent Rp12 actor to Rp18 million. How can these bodies aback absorb Rp80 actor for a car? That’s far-fetched.
Usually, if they can allow to absorb Rp15 actor to Rp20 actor on a vehicle, bodies will buy a sports motorbike, which costs about in the ambit of Rp25 actor to Rp30 million. Afterwards that, they will go one cleft college and buy a acclimated car, say at a amount of amid Rp45 actor to Rp50 million. Alone afterwards all that will bodies attending into the best and cheapest acclimated cars. And afterwards that, they will attending at cars priced amid Rp45 actor to Rp50 million. The abutting akin is to buy the cheapest acclimated cars, like the Agya and Ayla.
The Boston Consulting Accumulation begin article absorbing about Indonesia’s pyramid-based consumers. Amid the top assets earners, 2.5 actor will absorb Rp7.5 actor a ages (on necessities). At the abutting lower level, there are some 6.5 actor to 7 actor bodies who absorb Rp5 actor to Rp7.5 actor a month. They are bodies who can allow to buy automobiles on credit. They can allow to do so because the claim chapter is alone Rp1.8 million, although they would charge (some array of account). But others anticipate about the risks, like accepting ailing and actuality clumsy to pay the installments. All that precludes taxes. So they anticipate continued and adamantine about these changes. Afterwards affairs a motorcycle, they don’t anon buy a car. This is understandable, accustomed Indonesia’s bread-and-butter condition.
Why isn’t Astra Daihatsu Motors bearing the Xenia 1,000cc any more? Are they afraid about aggressive with Sigra?
Like it or not, there’s apprenticed to be an overlap. Back a artefact is over-cannibalized, why sustain it? All automotive manufacturers would like to ample all niches. BMW acclimated to accept its 3, 5 and 7 series. Then came the 4, 1 and 2 series. A little cannibalization is fine, bigger than accepting the alcove abounding by battling producers. It’s like a baker, who’s already got his dough, which can be fabricated into altered kinds of bread: banana, cheese and so forth. In the automotive industry, that ‘dough’ is the platform, about 60 percent of the absolute cost.
How abundant of an access would be acquired by Astra with the barrage of the Calya and Sigra?
After extensive a assertive point, it becomes absolutely forced. Forget about accretion the market; aloof comestible it is difficult enough. Booty Honda, which affective 72 percent of the motorcycle market, ascent boring from 45 percent in 2008. Watching the abstracts abide stable, I can alone say acknowledge God. Accepting it up to alike bisected a percent is difficult enough. So, with Calya and Sigra, we will absorb 51 percent of the market, because added brands will not sit still but barrage new products, too.
Daihatsu was absolutely bought by Toyota aftermost August. Will it appulse on Indonesia, like amid Daihatsu so that it alone produces baby cars while Toyota will focus on the college segments?
Outside collaborative products, like the Avanza-Xenia, the break will accept an appulse indirectly. In Japan, Daihatsu fabricated bunched cars of 660 cc and below. The blow is bogus by Toyota. In Indonesia, the 660 cc doesn’t sell. Customers attending for 1,000 cc-cars. So the overlap amid the 1,000 cc is not that great. The off-road Daihatsu is the best big-ticket at Rp240 million, or Rp220 actor afterwards the discount. Meanwhile at Toyota, some cars can amount in the billions of rupiah, awash to the middle- and top-income earners.
What is Astra’s abiding ambition in the automotive industry?
We appetite added use of bounded products, including the raw materials.
What about Daihatsu’s plan to aftermath 100-percent local-content cars by 2019?
Hopefully, this year there will be one or two articles created by bounded engineers and accomplish the agreeable 100 percent. It’s not that it cannot be done, but there are apparatus that don’t change, like the architecture of the body, the agent and the concept. Call it whatever. Which one should we favor: Agya and Ayla, whose anatomy was advised by Mark Wijaya at Sunter (Astra’s address in North Jakarta) or the Kijang fabricated in Japan? (*)
Read the abounding account in this week’s copy Tempo English Magazine
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Concept And Review"